The bookmaker Tipico has entered into a new partnership with the Danish first division club Esbjerg fB. After having already entered into a partnership with German and Austrian clubs, Tipico is now investing in Danish football. Tipico is already a partner of the men’s and women’s national teams, which are based in the home of Tipico brand ambassador Peter Schmeichel in Danish football.
Tipico is the new partner of Esbjerg fB
The “united ball club” from the Danish port city of Esbjerg is one of the traditional football clubs in Danish football. Already in 1924, the club merged with another club to form Esbjerg fB. Just two years later, EfB won the first Jutland championship and then moved up to the Danish first division in 1931. At their weddings between 1961 and 1965 the club won four Danish championships and one cup. In 2013, the club last won the Danish championship.
Christian Gruber, Managing Director of Tipico, explains: “Tipico has felt at home in Danish football from the very beginning. Esbjerg is a truly first-class partner in Denmark. The club is solidly managed, has a great tradition and extremely passionate fans. The Jutland region has also proven to be an important location for our stationary business in Denmark. All the more reason for us to be delighted with this partnership, which we will be living very intensively.”
Next to Tipico
Contents of the partnership
Diverse advertising and marketing rights represent the contents of the partnership, including presence on the LED boards in the Blue Water Arena stadium and in the club media. Fans will be able to place their bets on their favourite team at various Tipico terminals around the stadium, thanks to the local Tipico Franchise Partner Company and operator of the Tipico Klubhuset shop in Esbjerg. Esbjerg fB is the first Danish football club with which Tipico will cooperate. Esbjerg fB thus joins the circle of renowned Tipico partnerships, including FC Bayern Munich, Hamburger SV and the Danish Football Association (DBU).
Soren Poulsen, CEO of Esbjerg fB about the partnership with Tipico: “We are pleased to have found a renowned partner for this sponsorship segment.” And Henrik Tonder, the club’s CCO is also pleased about the new cooperation: “We are proud to present Tipico as our new official betting partner and we are looking forward to entering into a dynamic and innovative cooperation. The partnership sets new standards, especially when it comes to involving spectators in our stadium. As the only Danish club in the cooperation with Tipico, we can offer our fans a unique betting experience and direct access to the leading betting platform.”